Overview
Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Dive into a comprehensive 35-minute video case study exploring the process of brand strategy and identity design for a textile brand. Follow along as Rachel breaks down each step of a recent client project, from initial strategy deliverables to the final web design. Learn about gathering inspiration, creating stylescapes, sketching concepts, developing logo designs, and presenting to clients. Gain insights into file setup, style guide creation, and the iterative design process. Perfect for aspiring brand designers and freelancers looking to enhance their branding skills and understand the full scope of a professional branding project.
Syllabus
- About the project
- Strategy Deliverables
- Looking for Inspiration
- Stylescapes
- Sketching
- Logo design
- The Presentation
- Revisited version
- Files Setup
- Style Guides
- Web Design
Taught by
Flux Academy
Reviews
5.0 rating, based on 2 Class Central reviews
Showing Class Central Sort
-
Knowledgeable and details of branding. Recommended. In short period of time coverage most of the branding concept.
-
Excellent ! I recomend This course because it's super didatic. All of containts has a great experiences