From Maidan to Boardroom - Charting India's Sports Revolution

Explore the rapid evolution of India's sports sector in this 18-minute TEDx talk by Aditya Ganeshwade. Discover how athletes are becoming brands and local tournaments are transforming into multi-billion-dollar industries. Learn about the impact of internet and data analytics on sponsorship deals and media coverage. Understand the growing importance of infrastructure and education in making India a global sports powerhouse. Gain insights into the development of cricket as a model for other sports' success. Through personal experiences, Ganeshwade emphasizes the significance of proper sporting facilities and early coaching in creating world-class athletes. Hear about his journey from speed skating to becoming a record-setting Rollball player and entrepreneur, founding the sportswear brand and fitness studio ATENX. Delve into Ganeshwade's vision for India's sports market development and the steps needed to elevate the country's status across all sports.