Learn how to use Google Tag Manager (GTM) for beginners in this comprehensive 51-minute video tutorial. Discover the benefits of GTM, including easy installation of GA4, Facebook pixel, and Ads conversion tracking without developer assistance. Create a GTM account, implement it manually or via plugin, and test the installation. Explore the GTM interface, set up GA4, create events, and work with the Data Layer. Master Ads conversion tracking with value, utilize templates, and install the TikTok pixel. Gain practical knowledge on TikTok event tracking through GTM and receive guidance on further learning resources to enhance your skills in website tracking and analytics management.
Overview
Syllabus
- Intro
- Why GTM?
- GTM Account Creation
- Manual GTM Implementation
- GTM Installation via Plugin
- Testing Implementation
- GTM Interface
- GA4 Setup via GTM
- GA4 Events via GTM
- Data Layer
- Ads Conversion Tracking with Value
- Using Templates
- Installing TikTok Pixel
- TikTok Event Tracking via GTM
- How To Learn GTM
- Outro
Taught by
MeasureSchool
