Google Tag Manager for Beginners

This course aims to teach beginners how to use Google Tag Manager effectively for website tracking purposes. By the end of the course, learners will be able to install and manage various tracking tags such as GA4, Facebook pixel, and Ads conversion tracking. The course covers essential components of GTM, including account creation, manual implementation, interface navigation, setting up GA4, utilizing data layers, and installing TikTok Pixel. The teaching method involves a practical approach with direct use cases, enabling learners to gain confidence in using the tool independently. The course is designed for individuals who need to implement tracking solutions on websites without relying on developers, making it suitable for marketers, website owners, and anyone interested in website analytics and tracking.