Focusing on the Why: Power BI User Journeys

Discover the secrets of defining effective user journeys in Power BI through this 19-minute conference talk by Mara Pereira at SQLBits. Learn how to build data products that delight end users, answer business questions, and provide valuable insights by understanding the journey users take when opening a report. Explore techniques for anticipating users' first glances, clicks, and subsequent interactions to create more intuitive and impactful Power BI reports. Gain insights into successful delivery, data visualization, and modeling strategies that enhance the user experience in Power BI.