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Explore the fascinating world of rock magnetism in this 58-minute Bullard Lecture from the AGU Fall Meeting 2009. Delve into the concept of "rocks that remember" as presented by Suzanne A. McEnroe from the Geological Survey of Norway and Bayerisches Geoinstitut, Universität Bayreuth. Gain insights into how rocks retain magnetic information, providing valuable clues about Earth's geological history and magnetic field evolution. Discover the latest research and findings in this captivating field of geophysics, and understand the significance of rock magnetism in unraveling the mysteries of our planet's past.