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Explore the complex intersection of fairness, welfare, and equity in personalized pricing strategies through this 19-minute conference talk presented at FAccT 2021. Delve into the research findings of N. Kallus and A. Zhou as they examine the ethical implications and economic impacts of tailored pricing models. Gain insights into how personalized pricing affects different consumer groups, market dynamics, and overall societal welfare. Analyze the potential trade-offs between maximizing profits and ensuring equitable outcomes for diverse populations. Understand the challenges and opportunities in implementing fair pricing algorithms in an increasingly data-driven marketplace. Discover the latest academic perspectives on balancing business interests with social responsibility in the context of personalized pricing practices.