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Explore innovative creativity techniques for tackling 21st-century challenges in this TEDx talk by Phil Davis. Discover why traditional methods like brainstorming and mind maps may no longer suffice, and delve into edgier, potentially uncomfortable approaches to boost creative problem-solving. Learn from Davis, a Co-Founding Director of Impact Innovation, as he shares insights from his experience driving large-scale change and organizational development for international companies like Tesco, Eurostar, and Accor Hotels. Gain valuable perspectives on creating positive impacts through innovation, designing world-class customer experiences, and transforming service delivery across various industries, including healthcare.