Explore the principles of design thinking and unlock your creative potential in this Stanford Webinar presented by William Burnett, Executive Director of the Design Program at Stanford University. Debunk the myth that creativity is a special talent reserved for a select few and learn actionable methods to train yourself in creative behavior. Discover how to frame problems differently, generate innovative solutions, and apply design thinking principles in your professional life. Burnett, with his extensive experience in product design at companies like Apple and in the toy industry, shares insights on developing customer empathy, visual thinking, and fostering innovation in everyday business practices. Gain valuable knowledge from the Stanford Innovation Master Series on cultivating creativity, enhancing achievement habits, and transforming your organization through the power of design thinking tools.
Overview
Syllabus
Intro
Presenters
Design Thinking stands for...
What is this creativity problem?
Were you more creative as a child?
the brain and neural darwinianism
the "BOX" and schemas
An example of schemas
Recent findings on Creativity
Liberating ideas
train yourself to brainstorm well
when you think about brainstorming I want you to think about jazz...
Jazz ensemble = brainstorming group
It's partly a 10,000 hours problem
idea selection is a critical step
Brainstorming will transform you
Space creates behavior
#3: Create creative spaces
"raw" space is the most powerful!
Presented By Stanford innovation Masters Series
Taught by
Stanford Online
