Experiment to Innovate

Discover innovative product development strategies in this 47-minute conference talk from GOTO Berlin 2019. Learn how to escape product tunnel vision and focus on building the right solutions through systematic and constant product testing. Explore a playbook of cleverly designed product experiments used by industry leaders like Spotify, Booking.com, Facebook, Amazon, and Google. Gain insights into creating cart decks, implementing lean startup principles, and utilizing various testing methods including fake products and Google Trends. Understand the importance of incremental experimental mindsets, customer touch points, and data-driven decision-making. Acquire practical knowledge on how to measure success, analyze data, and create custom themes for your products. Leave with actionable strategies to improve developer productivity and build products that truly resonate with your target audience.