Lean Startup - Why it Rocks Far More Than Agile Development

Discover why Lean Startup methodology surpasses Agile Development in this 50-minute conference talk from GOTO Aarhus 2012. Explore the disciplined, scientific, and capital-efficient approach to product development pioneered by Eric Ries. Learn how Lean Startup uses rigorous experimentation, careful measurement, validated learning, and pivot/persevere decisions to create successful products and businesses. Understand the key differences between Agile and Lean methodologies, and dive into practical techniques such as continuous deployment, split A/B testing, and heat click and scroll mapping. Gain insights into the Lean Launch Lab, pirate metrics, and the concept of "conquer and set-based design." Discover how to implement Lean Startup principles in your own process and why this method is set to dominate the decade. Perfect for entrepreneurs, product managers, and developers looking to revolutionize their approach to building products that customers love.