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Explore the complex relationship between email and commerce in this thought-provoking conference talk from NDC Porto 2023. Delve into the history of email and spam, tracing their evolution over the past half-century. Examine the challenges faced by modern email systems, including the ongoing battle against junk mail, the limitations of email clients, and the complexities of email design. Learn about crucial technical aspects such as DNS, MX, DKIM, and SPF records, as well as the intricacies of MIME. Discover useful tools like Papercut, Mailtrap, Mailjet, and Foundation for improving email development processes. Gain insights into the hacks and workarounds that keep email functioning in today's digital landscape, and understand why email remains a critical communication tool despite its flaws.