East Meets West - Charting the E-Commerce Journey

Explore the evolution of the global customer journey in e-commerce through a 17-minute conference talk featuring Benjamin Bauer, Co-Founder & Global CMO of FoodPanda, and Jason Karaian, Senior Europe Correspondent at Quartz. Gain insights into the critical interactions between organizations and customers in the online marketplace. Discover how modern e-commerce strategies are shaped by the convergence of Eastern and Western business practices, and learn about the latest trends in customer engagement across different markets. Understand the challenges and opportunities in the rapidly changing landscape of digital commerce, and how companies like FoodPanda are adapting to meet the needs of a diverse, global customer base.