Clicking Through - Charting the E-Commerce Journey

Explore the modern consumer's e-commerce journey in this 18-minute conference talk featuring Mollie Spilman from Criteo and David Rusenko from Weebly, moderated by Murray Newlands from Forbes. Gain insights into the complex path from attention-grabbing ads to website checkouts in today's multi-device and platform-driven environment. Discover how businesses can optimize their strategies to effectively guide customers through the purchasing process across various touchpoints.