Explore the relationship between off-field success and on-field achievement in sports marketing through this insightful 19-minute conference talk. Discover strategies for building and maintaining fan engagement during both successful and challenging periods for sports teams. Learn about effective gameday experiences, community activities, and creative marketing approaches to support teams during losing streaks. Gain valuable insights on planning for leaner times, nurturing long-term fan relationships, and expanding international fan bases. Understand the importance of creativity in sports marketing and how to leverage off-field initiatives to enhance overall team success.
Overview
Syllabus
Intro
Does offfield success lead to onfield achievement
Examples of gameday experiences
Examples of community activities
How difficult is it to market a team thats going through a lean period
How important is creativity and creative thinking
Marketing for a team on a losing streak
Plan and make allowances for the leaner times
How to approach longterm fans
International fan base
Taught by
Web Summit
