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Intro
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Classroom Contents
Does Off-Field Success Lead to On-Field Achievement?
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- 1 Intro
- 2 Does offfield success lead to onfield achievement
- 3 Examples of gameday experiences
- 4 Examples of community activities
- 5 How difficult is it to market a team thats going through a lean period
- 6 How important is creativity and creative thinking
- 7 Marketing for a team on a losing streak
- 8 Plan and make allowances for the leaner times
- 9 How to approach longterm fans
- 10 International fan base
