Developers Wanted - How to Attract Developers to Your Platform

Discover practical strategies for attracting developers to your platform in this insightful 21-minute Web Summit talk featuring Ian Massingham and Adam FitzGerald. Learn why having a great product isn't enough when targeting developers as customers. Gain valuable advice on effective developer engagement techniques, drawing from successful startup examples and AWS's own programs. Explore key factors beyond product development that are crucial for technology startups aiming to build a strong developer community around their platform.