Designing Sustainable Consumer Behaviour

Explore strategies for encouraging eco-friendly consumer choices in this 15-minute TEDx talk by Ingrid Moons. Discover the motivating factors behind different consumer types, from everyday shoppers to those considering sustainable transportation options. Learn about the importance of collaboration with various stakeholders in creating effective sustainability solutions and their potential impact on communities and the environment. Gain practical insights from Moons' research on sustainable consumer behaviors, including electric car adoption, eco-traveling, alternative food sources, repair practices, and single-use product avoidance. As a full professor at the University of Antwerp specializing in marketing management, consumer behavior, and market research, Moons offers valuable perspectives on designing sustainable consumer behavior and advancing the circular economy.