Designing for Speed

Discover techniques to enhance perceived performance and improve website speed in this 24-minute conference talk by Google Senior UX Designer Mustafa Kurtuldu at Awwwards Conference Amsterdam. Learn about hacking user perception, increasing perceived performance, and implementing UX examples and technical tricks to boost site speed. Explore topics such as the importance of speed, user intention, state of body, image optimization, perception, buttons, labels, relationships, loading screens, and Google Photos. Gain insights into the misconception that adding features increases value, while in reality, it can decrease user experience and focus. Apply these strategies to create faster, more efficient websites and applications that enhance overall user satisfaction.