Defining Brand Ideology

Explore the art of brand ideology in this 24-minute conference talk by Genki Imamura, Founder, Philosopher, and Brand Designer at Bees & Honey. Discover how to craft a compelling brand identity using a unique blend of emotion, logic, philosophy, psychology, and anthropological theories. Learn about the concept of "IKI," Japan's distinctive sense of beauty, and how it influences radical product and digital design improvements for lifestyle brands. Gain insights into Imamura's recipe for brand making, including the application of the golden circle theory, as presented at the Awwwards Conference Tokyo. Uncover valuable strategies to define and strengthen your brand's ideology, helping you create more impactful and resonant designs in the competitive world of digital creativity.