Customer Analytics: Hands-on Workshop with TIBCO Spotfire and Python

Participate in a hands-on workshop focused on creating a customer analytics application using Python and TIBCO Spotfire analytics. Learn data science techniques for customer segmentation, including RFM (recency, frequency, monetary) analysis and customer lifetime value calculation, combined with market-basket analysis for next best action product recommendations. Explore how to generate actionable consumer insights using intuitive, interactive sliders, filters, and visualizations. This 58-minute session, presented by Heleen Snelting and Julieta Diaz from TIBCO, is applicable to industries providing customer products and services such as retail, travel, and banking. For hands-on participation, register for the free TIBCO Spotfire trial and follow the provided instructions on the TIBCO Community page.