Customer Analytics

Overview

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Learn essential customer analytics concepts in this comprehensive tutorial. Explore segmentation, targeting, and positioning strategies to effectively understand and reach your target audience. Dive into the marketing mix and its components to optimize your marketing efforts. Understand price elasticity and its impact on consumer behavior. Gain insights into customer segmentation techniques and their applications in data-driven decision-making. Master these fundamental concepts to enhance your data science skills and drive business growth through informed customer analytics strategies.

Syllabus

Segmentation, Targeting and Positioning - Learn Customer Analytics.
Marketing Mix - Learn Customer Analytics.
Price Elasticity - Learn Customer Analytics.
Introduction to Customer Segmentation | 365 Data Science Online Course.

Taught by

365 Data Science

Reviews

4.5 rating, based on 19 Class Central reviews

Start your review of Customer Analytics

Charles Donald @971503607160

The course provided clear, engaging content with practical examples that made complex topics easy to understand. However, the pacing felt a bit rushed, and additional resources would have been beneficial. Overall, it was a valuable and informative course that I would recommend to others seeking a solid introduction to the subject.
Levi Chingoma

Completing the Customer Analytics course has been an enriching experience that has broadened my understanding of how data can be leveraged to drive business decisions. Throughout this course, I have acquired valuable skills in data analysis, custome…

Completing the Customer Analytics course has been an enriching experience that has broadened my understanding of how data can be leveraged to drive business decisions. Throughout this course, I have acquired valuable skills in data analysis, customer segmentation, and predictive modeling. These techniques have given me insights into customer behavior and preferences, enabling me to identify trends and opportunities that can enhance customer satisfaction and loyalty.One of the key takeaways from this course is the importance of data-driven decision-making. By analyzing customer data, businesses can tailor their strategies to meet customer needs more effectively, thereby driving growth and improving overall performance. Additionally, I have learned how to use various tools and software to process and visualize data, making complex information more accessible and actionable.Overall, this course has equipped me with the analytical skills and knowledge necessary to contribute to a more customer-centric approach in any organization.
Gowri Shankar

The Customer Analytics course provides an excellent foundation for understanding data-driven decision-making in customer-centric businesses. It covers essential concepts like customer segmentation, lifetime value, and predictive modeling, making it…

The Customer Analytics course provides an excellent foundation for understanding data-driven decision-making in customer-centric businesses. It covers essential concepts like customer segmentation, lifetime value, and predictive modeling, making it highly relevant for anyone looking to harness data to improve marketing strategies. The course material is presented in a clear and concise manner, with real-world case studies that help bridge the gap between theory and practice.

One of the highlights is its practical approach, allowing learners to work with datasets and analytics tools, which builds hands-on experience. However, the course could benefit from more advanced topics or additional projects for those with a stronger background in analytics
Harsh

This course exceeded my expectations! The instructor's expertise and engaging teaching style made complex concepts accessible. The course materials were well-structured, and the pace was perfect. I appreciated the interactive elements, including discussions and hands-on exercises.

Highly recommended .,The skills gained will undoubtedly enhance professional development.
Parvathy

It was a really helpful Class. This customer analytics class offers a deep dive into understanding customer behavior using data-driven strategies. It covers key techniques and tools, providing practical insights through case studies and hands-on projects. Highly recommended for those seeking to enhance their marketing and business decision-making skills.
Chhayna CHENG

According to my opinion I can give 5 stars for this video
1. Good explanation about using marketing mix strategies
1.1. Product
1.2. Price
1.3. Promotion
1.4. Place
2. Explaining about the STP strategies
3. Concerning related to Price elasticity
Overall, that is a good short course.
Musab Ahmed

قمت بالاستفادة جدا من خلال الدورة وانصح الجميع

بان يقوم بالاستماع ومشاهدتها للاستفادة مثلي

وان يطور من نفسه
Riya Gupta

It's amazing and helps to know about new things that helps us to understand the buying behaviour of the customer and price elasticity, cross elasticity and much more in very simple language.
Junior Martins

muito top o curso mais amplio minha visão relacionado a os clientes
onde pode ver melhor a cada um clientes como deve atender e direccionar
da melhor forma
Jean Jones

Its very clear and understandable I've learned plenty I'm thos course. Mainly I like that at the end they repeat everything over again
Saba Khan

This course was very helpful to understand the basics of customer buying behaviour and to analysis the data
Winifred Gutuma

Very informative course highlighting everything you need to know about customer analytics. Presentation is very good as well and I highly recommend this course to anyone who is interested to build some insight knowledge about customer service and mainly focusing on customers and understanding their needs.
Sichilima Brighton

This was a great course I literally learnt things I had no idea about. When it comes to business this is a go to. I highly recommend it to everyone interested in business.
Samuel Folorunsho Akinbode

I really enjoyed this class and the format it was presented in. For me, I learn and retain much more through an online class due to the fact you can do the course as an open book. I liked the fact you were very clear that more internet research may be necessary for some assignments To be honest, I liked everything about the course. I will definitely be taking another online course from you!
Fatiha Saboundji

Très instructif comme cours
Riche en informations, bien elabore, facile a comprendre.
Il est indispensable de Suivre ce cour pour un jeune debutant en marketing car il resume bien toute les etapes indispensable a connaitre.
SURIYA VARSHAN

GOOD COURSE WE LEAREND MORE ABOUT COSTUMER
MORE IDEA IS THOUGHTIN KYC
EVERY BUSINESS MAN MUST LERAN ABOUT THE COUSTMER
IT GOOD NTO HAVE COSTUMER ANALYTICAL
Aditya Vishwakarma

It is the platform where u can boost your skills and it is the right course for customer analytics to know the customer behaviour
Nex Xen

all good. this is very helpful on how to do KYC and how can you penetrate the market. this means that you can analyze the customer by responding to their needs.
Yash Kumar

Good knowledge of customer sata analytics but not coding from scratch but define everything is in a easiest way thats is good