Custom Metrics in Google Analytics 4 - 2024 Guide

Learn how to implement and utilize custom metrics in Google Analytics 4 (GA4) with this 18-minute video tutorial. Explore the differences between dimensions and metrics, discover practical examples of both standard and custom metrics, and master the process of configuring custom metrics in GA4 using Google Tag Manager. Gain valuable insights into finding and analyzing custom metric data within GA4 reports, enhancing your ability to track and measure specific user interactions on your website or app.