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Explore the growing trend of sobriety and alcohol-free alternatives in this 52-minute conference talk from Aspen Ideas: Health 2023. Delve into the cultural shift surrounding abstinence from alcohol, examining how it has evolved from a sign of recovery to a wellness commitment and lifestyle choice. Learn about the rise of mocktails, non-alcoholic beers, and zero-proof bars, and their role in providing social experiences without the risks associated with alcohol consumption. Discover the latest research findings on alcohol's impact on health and how this information is influencing the sober-curious movement. Gain insights into the rejection of the alcohol industry and the pursuit of alternative ways to experience social pleasure and altered states. Understand the broader context of this trend within the framework of public health, policy, and societal attitudes towards drinking.