Cult of Personality

Explore the world of YouTube stardom and personal branding in this insightful 19-minute Web Summit conference talk featuring Jenna Marbles and Alfie Deyes. Gain valuable insights from these social media influencers as they discuss with Mark Russell of British Vogue the art of building a devoted fanbase centered around individual personality. Discover the challenges and rewards of maintaining authenticity, balancing personal life with online presence, and leveraging various platforms for content creation. Learn about revenue streams such as brand deals and AdSense, the impact of live content, and the evolving landscape of digital influence. Uncover the secrets behind cultivating a successful "brand of you" and staying relevant in the fast-paced world of online content creation.