Explore the dynamics of social media stardom in this 19-minute Web Summit 2016 talk featuring Alfie Deyes, Jake Paul, and Mamrie Hart. Discover the journey of these influencers, from their YouTube beginnings to their current focus across various platforms. Learn about brand collaborations, the integration of traditional media, and the impact of established celebrities on social networks. Gain insights into the strategies for sustained success in the ever-evolving landscape of social media influence.
Overview
Syllabus
Intro
Why did you start YouTube
Where is your focus
What social media do you use
Brand deals
Working with brands on Instagram
Working with influencers
Working in traditional media
Traditional celebrities on social media
Mamries social media legacy
Taught by
Web Summit
