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Explore the development history and impact of one of the most popular puzzle games ever created in this 57-minute GDC talk from 2011. Gain insights into the creation of Bejeweled as PopCap Games' Jason Kapalka delivers a comprehensive postmortem, covering key aspects of game design, programming, and business strategies that led to its massive success. Discover the challenges faced, decisions made, and lessons learned during the development process of this iconic title that helped shape the casual gaming industry.