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Explore the widespread adoption of Jest and its impact on JavaScript testing in this conference talk from JSConf EU 2017. Dive into the key factors that transformed Jest from a tool into a product, offering an immersive testing experience for developers. Gain insights into the development of high-quality JavaScript tools and learn how Jest has been embraced by hundreds of companies. Discover the elements that contribute to creating a delightful testing environment and understand the importance of user experience in developer tooling.