C in CRM Stands for Community - The DevRel Way

Explore the concept of Community Relationship Management (CRM) from a Developer Relations perspective in this insightful 25-minute conference talk by Ana Jimenez Santamaria from Bitergia. Delve into how the traditional understanding of CRM evolves when applied to developer communities, emphasizing the importance of building and nurturing relationships within these technical ecosystems. Learn strategies for effective community engagement, metrics for measuring success, and best practices for fostering a thriving developer community. Gain valuable insights on how to align community management with broader organizational goals and understand the unique challenges and opportunities presented in the DevRel landscape.