Building the Brand - Niantic and the Pokémon GO Story

Explore the marketing success story behind Pokémon GO and gain insights into Niantic's future plans in this 16-minute conference talk from Collision Conference. Discover how the phenomenon came to be as Niantic co-founder Phil Keslin shares the inside story of the game's development and marketing strategy. Learn about the challenges and triumphs faced by the company in creating one of the most successful mobile games of all time. Gain valuable insights into brand building, augmented reality technology, and the future of mobile gaming. Understand the factors that contributed to Pokémon GO's widespread popularity and how Niantic plans to leverage this success for future projects.