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Discover the entrepreneurial journey of Jyoti Bharadwaj, founder of Tea Fit, in this inspiring TEDx talk. Learn valuable lessons about starting a business, from finding believers in your vision to pitching with conviction. Explore the importance of focusing on business fundamentals, building relationships, and persevering through challenges. Gain insights into Bharadwaj's transition from corporate roles to startups, her inspiration from Japan's unsweetened beverage market, and her decision to self-fund her venture. Understand the significance of playing the long game in entrepreneurship and how Bharadwaj's experiences led to Tea Fit becoming a top D2C brand. Benefit from practical advice not taught in business schools as Bharadwaj shares her passion for creating a successful tea business and navigating the entrepreneurial landscape.