Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences.
In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management. Also, we will be discussing the different strategies to carry forward efficient brand management. After the course, you have a proper understanding of brand management and how companies add value to their brand.
Brand Management - Types of Brand Management - Brand Elements
Overview
Syllabus
Agenda for Brand Management.
Introduction to Brand Management.
What is Brand Management.
Why is Brand Management important?.
Types of Brand Management.
Brand Elements.
Different Brand Strategies.
Difference between Marketing and Brand Management.
What is the difference between a product and a brand?.
Role of a Brand manager.
Summary.
Taught by
Great Learning
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Reviews
4.2 rating, based on 6 Class Central reviews
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Wonderful course.
All the topics and points are well explained
Very informative
Easy to understand
Good and clear language Command
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Shadman WrivuIt felt little bit hard to understand. There are rooms for improvement. I hope next courses will be awesome. -
Rishabh Madan1. Presentation could have been structured in better way - In all the modules/episode, only single slide was used to explain the fundamentals whereby the person was explaining point by point. If some visuals could have been backed up in slide it would help to understand better.
2. More examples could have been used : In most of the modules, I heard example of Apple, Coca-Cola etc. If some other companies examples could have been used, it would have helped reduced the monotony in the course. -
I was great,one of my best friend recommended this course and im surprised im getting this type of knowledge without paying in fee.
But how can I get certificate of this course. -
I found this course very interesting and very helpful as someone who is interested in improving their brand management knowledge and skills
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Gretefull, like this course help me at les for upgrade scale. Apretiation for then master course so i like persuasive mentor learning.
