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Explore effective strategies for introducing reactive architecture concepts to executive teams and technical leadership in this 25-minute conference talk. Learn how to inspire technical teams to embrace change, condense complex ideas into digestible and exciting presentations, and transform fear, uncertainty, and doubt (FUD) into Fear of Missing Out (FOMO). Engage in a discussion about successful and unsuccessful approaches to proposing reactive architectures to unfamiliar audiences. Discover new techniques for communicating these big ideas in a way that drives forward momentum. Address common concerns and obstacles encountered when learning about reactive architectures and develop strategies to overcome them. Join this interactive session to contribute your insights and experiences to the conversation on promoting reactive systems fundamentals.