Behind the Scenes of Bridge Race: From Concept to Global Hit

Explore the journey behind Bridge Race, the world's most downloaded hypercasual game in 2021 and 2022, in this 20-minute GDC 2023 talk. Join Nebih Başaran, CEO and founder of Garawell Games, as he delves into the game's evolution from concept to global phenomenon. Discover the ideation process, marketability testing strategies, and the decision to partner with Supersonic as a publisher. Gain insights into the collaborative efforts to grow the game, including specific optimizations for user acquisition and in-game elements. Learn about Garawell's background, the various iterations of Bridge Race, and the development of their new game, Color Match. Understand the importance of LiveOps and working with a publisher in the hypercasual game industry.