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Explore Behaviour Driven Development (BDD) practices implemented at BSkyB in this insightful 42-minute conference talk from EuroPython 2012. Gain valuable insights into how Russell Sherwood and David Sale applied BDD principles to enhance software development processes at a major media company. Learn about the challenges faced, strategies employed, and lessons learned as they share their experiences in adopting this collaborative approach to software development. Discover how BDD can improve communication between technical and non-technical team members, align development efforts with business goals, and ultimately lead to higher quality software products.