Explore the B2C2B strategy in digital health through this 32-minute video featuring insights from six leading digital health founders. Learn how companies like Maven, Benchling, and Buoy Health successfully transitioned from direct-to-consumer to business-to-business models. Discover key strategies for user acquisition, building engaging consumer products, pricing, timing B2B entry, finding enterprise product-market fit, B2B sales techniques, balancing dual go-to-market approaches, and leveraging professional services. Gain valuable knowledge to navigate the complexities of executing parallel B2C and B2B strategies in the evolving digital health landscape.
Overview
Syllabus
*How do you acquire users? []
*How do you build an engaging consumer product? []
*How do you price for consumer? []
*When do you go B2B? []
*How do you find your B2B buyer and product-market fit in the enterprise? []
*How do you sell B2B? []
*How do you balance two GTMs at scale? []
*What's the role of professional services? []
Taught by
a16z
