Driving Advertising and Marketing Innovation with Generative AI

Explore a 43-minute conference session from AWS re:Invent 2023 focused on leveraging machine learning and generative AI capabilities for advertising and marketing innovation. Discover how companies optimize performance through measurement and analytics use cases, while gaining valuable insights from AWS technology experts. Designed for ad technology, product, and engineering leaders, gain actionable best practices to accelerate innovation and transform business operations using AWS's comprehensive cloud platform, which offers over 200 fully featured services from global data centers.