Authenticity, Trust and Emotion - More Than Buzzwords?

Explore the intersection of ethics and marketing in this thought-provoking 22-minute conference talk from Collision Conference. Delve into the question of whether engagement metrics like AMUs and bounce rates tell the whole story. Join industry experts Pamela Pavliscak (Change Sciences), Damian Bradfield (WeTransfer), Jascha Kaykas-Wolff (Mozilla), and Jason Abbruzzese (Mashable) as they discuss the importance of authenticity, trust, and emotion in modern marketing strategies. Gain valuable insights into how these often-overused buzzwords can be transformed into meaningful principles that drive genuine customer connections and ethical business practices.