How the Sims Has Remained Part of the Cultural Fabric for More Than 20 Years

Explore the enduring success of The Sims in this 19-minute conference talk from Collision Conference. Discover how the popular life simulation game has maintained its cultural relevance for nearly 25 years, reaching a record-high of over 70 million players worldwide with The Sims 4. Learn about the strategies employed by Maxis Studios to appeal to fans across generations and how the game enables players to discover and connect with ideas, experiences, and versions of themselves without boundaries, both in-game and in real life. Gain insights from Catharina Lavers Mallet, VP and general manager, as she discusses the game's impact and longevity in conversation with David Ewalt and The Messenger.