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Explore best practices for implementing seamless user authentication experiences in this 25-minute talk from Okta. Learn how to avoid common UX anti-patterns in password fields, two-factor authentication setup, and account recovery processes. Discover a framework for determining the appropriate level of authentication friction, encouraging user adoption of 2FA, and reducing support tickets. Gain insights on balancing security measures for tech-savvy users while maintaining accessibility for all customers. Walk away with actionable strategies to enhance your site's onboarding process, manage multiple 2FA channels efficiently, and provide exceptional customer support throughout the authentication journey.