Technology and Commercialization 101

Explore the fundamental concepts and key challenges of commercializing technological innovations, particularly those originating from academic or national lab research, in this engaging webinar led by scientist and serial entrepreneur Dr. Peter S. Fiske. Gain insights into the differences between academic and industrial environments, learn about the ICORE program, and understand the principles of business model generation. Delve into topics such as customer segmentation, value proposition, energy ICorp, battery manufacturing, and customer interviews. Examine the ecosystem surrounding technological commercialization, compare science and industry approaches, and discuss entrepreneurship and risk-taking. Discover how to integrate entrepreneurship into physics education and identify value propositions for government programs. The webinar concludes with a Q&A session and an introduction to the Business Model Canvas, providing a comprehensive overview of technology commercialization for researchers and aspiring entrepreneurs.