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Explore the fascinating intersection of marketing, quizzing, storytelling, and curiosity in this 18-minute TEDx talk. Delve into the speaker's journey as he shares common threads between his passions, illustrating the joy of discovery through foundational legends of Indian cities. Learn how embracing curiosity can lead to entrepreneurial ventures, as exemplified by the speaker's transition from a successful marketing career to building a content studio focused on quizzing and learning. Gain insights from a renowned marketer's 14-year experience with major companies and discover the potential of "knowledgetainment" in today's content landscape.