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Explore the innovative use of AI in combating counterfeit products through this comprehensive conference talk. Dive into the development of a cutting-edge solution for a global electronics brand that identifies fake items using a single smartphone photo. Discover the intricate building blocks of this AI system, going beyond simple convolutional neural networks. Examine challenges in AI model management, monitoring, and integration with DevOps production chains. Learn how Azure Functions, Cosmos DB, and Docker create a robust foundation, while Azure Machine Learning service facilitates model training. Gain insights into leveraging Azure DevOps for controlling, building, and deploying this state-of-the-art solution. Understand how AI technology, once exclusive to data science PhDs, is now accessible to all developers, opening new possibilities for integrating advanced AI into various projects.