Ad Blocking and the Consumer Experience in Digital Advertising

Explore the impact of ad blocking on digital advertising and consumer experience in this 20-minute panel discussion from Web Summit. Delve into the growing frustration consumers face with cross-screen digital advertising despite technological advancements. Examine the rise of mobile ad blocking technologies and their potential to disrupt the traditional advertising-supported business model for publishers. Consider whether a balance can be struck between the needs of consumers, publishers, and brands, or if the future of advertising as we know it is at risk. Join industry experts Shenan Reed, Harry Kargman, Michael McAvoy, and Aine Kerr as they tackle these pressing questions and discuss the future of digital advertising in an increasingly ad-averse landscape.