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Explore the concept of Rugged software development in this 44-minute conference talk from LASCON 2014. Delve into the importance of quality, excellence, and collaboration in software development. Examine the growing list of Rugged attributes, including defensibility, reliability, durability, and survivability. Learn practical examples of implementing the Rugged approach in daily professional and personal life. Discover how to address complacency in the industry and create more robust, maintainable, and agile applications. Gain insights on improving predictability, portability, observability, and controllability in software development processes.