New Media and Cultural Studies
Introduction
Lesson 1: Introduction to Theories of Culture
1.1 Culturalism
1.2 Marxist Theory
1.3 Structuralism and Post-structuralism
1.4 Gender and Sexuality
Lesson 2: New Media and Rhetorical Criticism
2.1 Aristotle’s Classical Rhetoric
2.2 Kenneth Burke’s New Rhetoric
2.3 Frame and Metaphor: Two Weapons in the Fight for Discourse
2.4 The Concepts of Our Time and the Secret to their Creation
Lesson 3: New Media and Semiotic Criticism
3.1 Understanding Signs: From Saussure to Pierce
3.2 The Power Relationship Behind Signs
3.3 The Landscape of Signs in the Cyber World
3.4 A Model of Communication Semiotic Criticism
Lesson 4: New Media and Gender Criticism
4.1 Feminist Stance in Romance Web Fiction
4.2 Paradox of Body Consumption
4.3 Women’s Empowerment in New Media
Lesson 5: New Media and Consumption Criticism
5.1 Optimistic Theories of Cultural Consumption
5.2 Pessimistic Theories of Cultural Consumption
5.3 Fan Culture and Convergence Culture
Lesson 6: New Media and Ritual Criticism
6.1 Understanding Rituals
6.2 Media Events and Media Rituals
6.3 Interaction Ritual Chains
6.4 New Media Ritual Criticism
Lesson 7: New Media and Subculture Criticism
7.1 Overview of Subcultural Studies
7.2 Birmingham School’s Subcultural Studies
7.3 The Incorporation of Subcultures
7.4 Case Studies of Subcultures
Lesson 8: New Media and Spatial Criticism
8.1 Space and Spatial Epistemology
8.2 Spatial Practice and Power Production
8.3 Lefebvre's Theory of the Production of Space
8.4 Foucault’s Theory of Space Discipline
8.5 Cultural Consequences of the Production of Space
Lesson 9: New Media and Technology Criticism
9.1 Telegraph: Technology and Cultural Changes
9.2 Virtual Reality: Technology and Space-Time Restructuring
9.3 Mobile Phone: Technology and Subjectivity Alienation
9.4 WeChat: Technology Reshapes Social Relationships
Lesson 10: New Media and Body Criticism
10.1 Five Shapes of Body
10.2 Philosophical “Adventure” of Body
10.3 The Code of Power Behind Body
10.4 Body Politics in the Era of New Media
Lesson 11: New Media and Globalization Criticism
11.1 Internet Freedom: Media Imperialism in the Global Village
11.2 Cyber Diplomacy:
The New Blue Ocean of Global Political Communication
11.3 Cyber Terrorism:
The Challenge of New Media Decentralization
Lesson 12: Research Methods for New Media Culture
12.1 Overview of Research Methods
12.2 Ethnography
12.3 Focus Group
12.4 Interactive Narrative
