Marketing Planning is an in-depth implementation of national teaching standards, the implementation of vocational education reform, and the important speech of General Secretary Xi Jinping at the National Conference on Ideological and Political Work in Universities. In the current context of the provincial and municipal digital economy and digital marketing multiplier and other strategic needs of industrial development, the marketing planning course, the marketing planning course, led by the philosophy of "Cultivating students by category, implementing teaching at different levels, respecting students' choices, and achieving various talents"，combined with the characteristics of higher vocational students and professional job requirements, to train students to write marketing planning methods and skills, and master the methods of product, brand, packaging, price, channel and promotion planning. Cultivate students' self-learning, inquiry-based and interactive learning ability in the context of "Internet+", and enhance digital marketing talents' network information literacy, oral expression ability, live presentation ability and self-confidence. At the same time, the course integrates the spirit of "integrity, pragmatism, innovation, solidarity, patriotism and love for the homeland" of the Ningbo business community, shaping students' integrity, pragmatism, innovation, solidarity and patriotism of digital marketing cultural values.
This course is a joint development course of school-enterprise cooperation in the context of "industry-education integration and dual education". In the specific project settings, each planning team is connected to a real school-enterprise cooperation enterprise, and the relevant positioning planning, new product launch and promotion planning, price adjustment planning, brand promotion planning, etc. The school and the enterprise jointly evaluate the assessment, students to carry out independent team-based learning mode. This model can give full play to the students' innovation, creative thinking and awareness, but also to improve the level of planning and feasibility, to solve the "planning" difficult, so that the "planning program" on the ground.
