Course orientation: “Business Professional Chinese” is a basic professional course for majors of Business Administration, Teaching Chinese to Speakers of Other Languages and other related majors. Business Chinese knowledge and business activity skills will be taught to the foreign businessmen engaged in foreign cultural exchanges, foreign business activities and business activities in China. 32 class hours are arranged for this course. The course covers Chinese language knowledge, professional business knowledge, training of business activity planning skills and relevant business culture knowledge, it will enable students to improve their Chinese level and deepen understandings about Chinese and foreign business cultures, it will also promote business and cultural exchanges between China and foreign countries, and enhance student’s abilities of business activities.
Course construction concept: The construction concept of “student-centered and output-oriented” shall be adhered to for this course; the goal is to train business administration professionals; course contents shall be designed on the basis of fundamental requests for the positions on which business activities need to be performed in Chinese and other related positions; teaching shall be organized and implemented in the manner of focusing on students, according to results of analysis of students and POA, and in accordance with the concept of “student-centered and output-oriented”; it shall be stressed to inspire students’ motivations; methods of output-orientation, group discussion, situation simulation, internship, experiment and E-teaching shall be emphasized, and student-centered teaching mode shall be highlighted; the theoretical knowledge and practice skills provided in the course shall match with the business professional techniques and professional quality standards demanded for the talents that serve on business administration, professional technical support and service for teaching Chinese to speakers of other languages and other related positions; the objective of the course shall be developing Chinese ability for technical support and service personnel in the field of business administration; contents and organization of learning shall be based on professional vocabulary and its application required for business administration, and match with specific techniques needed in the field of business administration; the language requirements of professional Chinese vocabulary for business administration shall be emphasized.
