This course is positioned as a public course of innovation and entrepreneurship education, which is suitable for college students willing to improve the quality of innovation and entrepreneurship.
Overview
Syllabus
- 1 Entrepreneurship is A Learnable Ability
- 2 Cultivation of Internal Skills of Entrepreneurs
- 2.1 Build the ambition
- 2.2 The power of thinking
- 2.3 Abilities of entrepreneurs
- 3 Self-Positioning of Entrepreneur
- 3.1 Know yourself: know your own characteristics
- 3.2 Know the others: environment and resources
- 3.3 Decision-making: orientation of entrepreneurship
- 4 Where is Your Customer
- 4.1 A story of enclosure for raising sheep
- 4.2 Market segmentation
- 4.3 Market launch: have you focused?
- 4.4 End users: bring you cash flow
- 4.5 Market size: how to make the initial estimate
- 4.6 User image: tell a good story about users
- 5 What Can You Offer Your Customers
- 6.How do Customers Buy Your Products
- 7.How to Make Money from the Product
- 8 Product Development and Design
- 8.1 Determining the important hypothetical conditions
- 8.2 Test hypothetical conditions
- 8.3 Define minimum viable business product
- 8.4 Verify the customer will pay for the product
- 9 Final Test
Taught by
Liu Chang, Bai Hao, Yang Xu, Gao Zanxin, and Zhao Wei
Tags
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