《新媒体营销课程》是商贸类专业基础课程，是学生从事新媒体技术、运营和新媒体营销的等工作必备课程，The New Media Marketing Course is a fundamental course for business and trade majors, and is a necessary course for students to engage in new media technology, operations, and new media marketing.
不仅适合各类新媒体营销培训机构和高等学院新媒体营销课程的老师进行教学，还适合新媒体营销人员在营销工作中进行参考，也是学生获取1+x新媒体技术、1+x新媒体营销职业证书考试的重要课程，同时是新职业互联网营销师、全媒体营销师的必备知识。It is not only suitable for various new media marketing training institutions and teachers of new media marketing courses in higher education , but also suitable for new media marketing personnel to refer to in marketing work, and is also suitable for students to acquire 1+x new media technology、1+x New Media Marketing Professional Certificate Examination, as well as a necessary knowledge for new career internet marketers and all media marketers.
本课程贯彻党的教育方针，落实立德树人根本任务，旨在让学生能够掌握从事新媒体基本技术，
This course implements the Party's educational policy and the fundamental task of cultivating morality and talents,
包括平台运营维护、用户运营、内容运营、活动运营、新媒体数据分析技术应用等工作的理论知识；
aiming to enable students to master the theoretical knowledge of engaging in new media basic technologies, including platform operation and maintenance, user operation, content operation, activity operation, and application of new media data analysis technology;能够根据融媒体理念和营销目标完成新媒体营销平台选择、用户画像构建、用户运营策略设计、内容策划和活动策划与执行Capable of selecting new media marketing platforms, constructing user profiles, designing user operation strategies, content planning, and event planning and execution based on integrated media concepts and marketing objectives,具备新媒体运营思维和应用新媒体技术的能力，提高学生的实践能力、创新能力和职业能力，为学生就业打下坚实的理论基础和职业基础。possessing new media operation thinking and the ability to apply new media technology, improving students' practical, innovative, and professional abilities, and laying a solid theoretical and professional foundation for their employment.使学生初步具备能根据顾客需求进行新媒体设计和制作，能根据市场反馈进行复盘优化，To enable students to have the initial ability to design and produce new media based on customer needs, and to conduct reviews and optimizations based on market feedback,以“新媒体时代的商业伦理”为主线，with the main focus on "business ethics in the era of new media",以“推进道德建设、坚守伦理底线、尊重原创与知识产权、维护个人隐私、传播正能量，拒绝为了蹿红不择手段编造、欺骗受众”为重点，以乡村振兴、传播红色文化、传统文化、精益求精、诚信、保质、创新与权变、持续学习为立足点。and focus on "promoting moral construction, adhering to ethical bottom lines, respecting originality and intellectual property rights, maintaining personal privacy, disseminating positive energy, and refusing to fabricate or deceive audiences by any means to become popular", the course focuses on rural revitalization and spreading red culture Based on traditional culture, striving for excellence, integrity, quality assurance, innovation and contingency, and continuous learning.
课程设计依据全媒体营销师国家职业技能标准和1+X 新媒体技术相关职业技能等级考核标准结合我校人才培养方案和新媒体营销国家教学标准，The course design is based on the national vocational skills standards for all media marketers and the 1+X new media technology related vocational skill level assessment standards, combined with our school's talent cultivation plan and the national teaching standards for new media marketing.基于工作岗位流程，结合高职学生学习水平和能力特点，以及职业生涯发展和终身学习的需要，确定课程结构、课时安排和课程内容.Based on the work process, combined with the learning level and ability characteristics of vocational students, as well as the needs of career development and lifelong learning, the course structure, class hour arrangement, and course content are determined.
教学内容设计三个技能模块，撰写一篇推文，制作一条短视频，做一场直播，融合基础知识强化平台实践，用深入浅出帮助学生完成最常用的新媒体载体制作与推广，让0基础的人也可以轻松入门成为新媒体的创作者。There are three skill modules for teaching content: write a tweet, create a short video, do a live broadcast. It integrates basic knowledge to strengthen platform practice, and uses simple language to help students complete the production and promotion of the most commonly used new media carriers, making it easy for beginners to become creators of new media.
让我们一起透过新媒体，了解新世界。 Let's learn about the new world through new media together.
