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Peking University

中国企业品牌故事的传播创新:转场与转型

Peking University via XuetangX

Overview

Learn about innovative approaches to communicating Chinese enterprise brand stories through this Peking University lecture that explores the evolution and transformation of corporate storytelling in China's business landscape. Examine key transitions in brand narrative strategies, discover how companies adapt their messaging during periods of change, and understand the modern techniques used to effectively convey brand values in an evolving market environment.

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